영문 일대일마케팅 마케팅 타겟 웹마케팅 유통채널에 관한 사업계획서입니다.

자세한 내용은 아래의 목차를 참고하세요.

-목차-

1.Porter’s Five Forces Model
2.Industry Competition
3.Suppliers’ Power
4.Customers’ Power
5.New Entrants
6.Substitutes
7.Generic Competitive Strategies
8.Transaction Costs
9.Case
- Citius
- Tradezone
- GEN
- Infomar
10.Internal And External business Organization
11.Traditional B-TO-B Marketing
12.Electronic industrial markets
13.Segmentation and Targeting
14.E-Commerce에서의 마케팅 믹스 전략
15.One - TO - One Marketing
16.Roadmap for Business-to-Business Electronic Commerce
17.Critical Assumption and Strategy Development
18.Quality of Market Research
19.Dynamics of Technology and Growth of Electronic Commerce
20.Towards a Global Legal Framework for the Digital Economy?
21. Strategy Development – Strategic Fit
22. Scenarios for the Future of B2B Electronic Commerce (전체요약)
-Competing and Collaborating in Value Network and Dynamic Market
-Thriving on Information
-Converging B2B and B2C Electronic Commerce
-New Technologies, New Business Models, New Policies: New Rules?
23.Conclusion