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¿µ¹® ÀÏ´ëÀϸ¶ÄÉÆÃ ¸¶ÄÉÆÃ Å¸°Ù À¥¸¶ÄÉÆÃ À¯Åëä³Î¿¡ °üÇÑ »ç¾÷°èȹ¼­ÀÔ´Ï´Ù. ÀÚ¼¼ÇÑ ³»¿ëÀº ¾Æ·¡ÀÇ ¸ñÂ÷¸¦ Âü°íÇϼ¼¿ä. -¸ñÂ÷- 1.Porter¡¯s Five Forces Model 2.Industry Competition 3.Suppliers¡¯ Power 4.Customers¡¯ Power 5.New Entrants 6.Substitutes 7.Generic Competitive Strategies 8.Transaction Costs 9.Case - Citius - Tradezone - GEN - Infomar 10.Internal And External business Organization 11.Traditional B-TO-B Marketing 12.Electronic industrial markets 13.Segmentation and Targeting 14.E-Commerce¿¡¼­ÀÇ ¸¶ÄÉÆÃ ¹Í½º Àü·« 15.One - TO - One Marketing 16.Roadmap for Business-to-Business Electronic Commerce 17.Critical Assumption and Strategy Development 18.Quality of Market Research 19.Dynamics of Technology and Growth of Electronic Commerce 20.Towards a Global Legal Framework for the Digital Economy? 21. Strategy Development – Strategic Fit 22. Scenarios for the Future of B2B Electronic Commerce (Àüü¿ä¾à) -Competing and Collaborating in Value Network and Dynamic Market -Thriving on Information -Converging B2B and B2C Electronic Commerce -New Technologies, New Business Models, New Policies: New Rules? 23.Conclusion
        
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<p style="line-height: 2;"><span style="font-size: 9pt;"><strong></strong></span><span style="font-family: µ¸¿ò,dotum;">&nbsp;</span></p><p style="line-height: 2;"><span style="font-family: µ¸¿ò,dotum; font-size: 9pt;"><strong>[À¥¸¶ÄÉÆÃ »ç¾÷°èȹ¼­(È«º¸ À¯Åëä³Î)]</strong></span></p><p style="line-height: 2;"><span style="font-family: µ¸¿ò,dotum; font-size: 9pt;">&#8203;</span></p><span style="font-family: µ¸¿ò,dotum; font-size: 9pt;"><p style="line-height: 2;">¿µ¹® ÀÏ´ëÀϸ¶ÄÉÆÃ ¸¶ÄÉÆÃ Å¸°Ù À¥¸¶ÄÉÆÃ À¯Åëä³Î¿¡ °üÇÑ »ç¾÷°èȹ¼­ÀÔ´Ï´Ù.

ÀÚ¼¼ÇÑ ³»¿ëÀº ¾Æ·¡ÀÇ ¸ñÂ÷¸¦ Âü°íÇϼ¼¿ä.

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1.Porter¡¯s Five Forces Model
2.Industry Competition
3.Suppliers¡¯ Power
4.Customers¡¯ Power
5.New Entrants
6.Substitutes
7.Generic Competitive Strategies
8.Transaction Costs
9.Case
- Citius
- Tradezone
- GEN
- Infomar
10.Internal And External business Organization
11.Traditional B-TO-B Marketing
12.Electronic industrial markets
13.Segmentation and Targeting
14.E-Commerce¿¡¼­ÀÇ ¸¶ÄÉÆÃ ¹Í½º Àü·«
15.One - TO - One Marketing
16.Roadmap for Business-to-Business Electronic Commerce
17.Critical Assumption and Strategy Development
18.Quality of Market Research
19.Dynamics of Technology and Growth of Electronic Commerce
20.Towards a Global Legal Framework for the Digital Economy?
21. Strategy Development – Strategic Fit
22. Scenarios for the Future of B2B Electronic Commerce (Àüü¿ä¾à)
-Competing and Collaborating in Value Network and Dynamic Market
-Thriving on Information
-Converging B2B and B2C Electronic Commerce
-New Technologies, New Business Models, New Policies: New Rules?
23.Conclusion <p style="line-height: 2;"><span style="font-family: µ¸¿ò,dotum;">&nbsp;&nbsp;</span></p><p style="text-align: left; line-height: 2; margin-bottom: 0pt; margin-left: 0in; unicode-bidi: embed; direction: ltr; -ms-word-break: keep-all; language: ko; mso-line-break-override: none; punctuation-wrap: hanging;">&nbsp;</p><p style="line-height: 2;"><span style="font-size: 10pt;"><span style="color: rgb(0, 0, 0); font-family: µ¸¿ò,dotum; font-size: 9pt; mso-special-format: bullet;">&#8226; &#8203;ÆÄ¿öÆ÷ÀÎÆ® &gt;&nbsp;PPT½ÇÁ¦»ùÇà &gt; »ç¾÷°èȹ¼­</span></span></p><p style="line-height: 2;"><span style="font-size: 10pt;"><span style="color: rgb(0, 0, 0); font-family: µ¸¿ò,dotum; font-size: 9pt; mso-special-format: bullet;"><span style="font-size: 10pt;"><span style="color: rgb(0, 0, 0); font-family: µ¸¿ò,dotum; font-size: 9pt; mso-special-format: bullet;">&#8226;<span lumo="25000&quot;;&#39;" "lumm="75000" 100.0%="" #404040;="" text1;="" solid;="" 12.0pt;="" 1;="" minor-bidi;="" minor-fareast;="" minor-latin;="" +mn-cs;="" °íµñ";="" "¸¼Àº="" calibri;="" ko;="" 10pt;="" 64);="" 64,="" rgb(64,=""><span style="font-size: 10pt;"><span style="font-family: µ¸¿ò,dotum; font-size: 9pt; mso-special-format: bullet;"><span lumo="25000&quot;;&#39;" "lumm="75000" 100.0%="" #404040;="" text1;="" solid;="" 12.0pt;="" 1;="" minor-bidi;="" minor-fareast;="" minor-latin;="" +mn-cs;="" °íµñ";="" "¸¼Àº="" calibri;="" ko;="" 10pt;="" 64);="" 64,="" rgb(64,=""><span lumo="25000&quot;;&#39;" "lumm="75000" 100.0%="" #404040;="" text1;="" solid;="" 12.0pt;="" 1;="" minor-bidi;="" minor-fareast;="" minor-latin;="" +mn-cs;="" °íµñ";="" "¸¼Àº="" calibri;="" 10pt;="" 64);="" 64,="" rgb(64,="" en-us;=""><span style="font-size: 10pt;"><span style="font-family: µ¸¿ò,dotum; font-size: 9pt; mso-special-format: bullet;"> PPT½ÇÁ¦»ùÇÃ&nbsp;56 P</span></span></span></span></span></span></span></span></span></span></span></p><p>&nbsp;</p>
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