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4. To promote a more casual atmosphere, have everyone attending the meeting dress in casual clothing.

5. Encourage discussion of subjects mentioned in the meeting. This will not only encourage more brainstorming as the session progresses, but it will also serve to fully define the subject to determine its merits.

6. Don¢¥t let the meeting digress into endless criticism. Point out areas that merit praise, and when discussing areas of weakness, explain how suggestions may not fit into the overall scope of the company¢¥s strategy.